Outbound Campaign


Outbound Lead Qualification Services


Fill The Lead Qualification Gap With 3Tec Solutions Lead Qualification & Nurturing Services
You've got plenty of inbound sales leads coming in through various marketing channels but many of these leads are never qualified. Sound familiar? Are you giving up on good sales leads that don't respond to your initial email or first follow up call? Your lead nurturing process may have an easy to fix design flaw. If you don't have phone qualification in your lead nurturing workflow then you have a "qualification gap" and many of your sales leads are going to end up with an "inknown" lead score. By adding 3Tec Solutions phone qualification services to your lead nurturing process your piles of "unknown" leads that in the qualification gap will shrink and you can convert more leads into actionable opportunities.



Which of these scenarios best describes your lead nurturing challenge?


  • Challenge: After databasing your inbound sales leads they are sent directly to your sales reps without any advanced qualification. Your sales team is frustrated by the high number of unqualified leads. Some of your reps have stopped following up on these leads because they are deemed "a waste of time".
  • Challenge: You are manually emailing or using an automated emailing program such as "HubSpot" to qualify each lead by sending qualification questions and passing responses back to your sales reps for direct follow up. Only a small percentage of your sales leads are responding to your emails, and therefore you have a significant amount of leads not being qualified.
  • Challenge: Your sales team is busy selling and servicing existing leads and customers. They don't have the capacity to properly follow up with all of your sales leads, and as a result, good leads are falling through the cracks. Many B2B companies get promising sales leads from trade shows, conferences, and webinars, only to discover that they don't have enough time to follow up with the leads beyond a simple call or email.


How Our Process Works: Bridging the "Qualification Gap":


All of the above challenges are caused by the existence of a qualification gap. For example if you are only using automated lead nurturing software and/or web forms to help you qualify leads, this is a good start, but it's not good enough because not all of your leads are being qualified. Automated lead qualification solutions typically deliver prospects that are actively shopping out a solution and have short-range urgency. But this is only a relatively small percentage of total leads. What about the other leads that have not responded to your email nurturing process? How do you qualify all of your leads and not just a small percentage of your total lead universe?


  • Step One: Identifying Leads In The "Gap": The portion of your leads that never get qualified is the "qualification gap," and this gap is created when qualified prospects do not respond to automated lead nurturing. The qualification gap resides between the group of qualified leads that have responded via email to your qualification questions and those who have not. For every one qualified lead you receive via this automated process there are 6 to 7 other leads whose status remains unknown. Typically 1/3 of these leads within this "unknown group are also qualified, but the challenge is to identify them while also keeping other "unqualified" leads out of your sales funnel. This "gap" between qualified and un-qualified leads includes prospects who need to be called directly as these leads do not respond to email or forms-based qualification. Their lack of response to your lead nurturing process is not an indication of lack of interest.
  • Step Two: Customized Qualification: Why do most of your sales leads fall into "unknown" status? Many of your leads need your solution, but know little about your company. They require relationship building and live one-on-one sales interaction before agreeing to review your product or service offering. Without a phone call to nurture and qualify these leads, very few will ever develop into good sales opportunities by relying on automated processes alone. There is nothing like a phone conversation to engage the prospect. Many prospects respond more favorably to live communication with a real person and trained sales reps can often detect subtle nuances from the customer conversation and uncover additional pain points that might go unmentioned in an email.
  • Step Three: We'll Do The Training: Another challenge that most B2B sales organizations face with lead qualification is that even if they have decided to attempt some level of live lead qualification, they tend to assign the task to someone who is inexperienced or poorly trained. For example, many organizations route their inbound sales inquiry phone calls to an administrative assistant. If your first point of contact with new sales leads is someone who doesn't have a sales background to properly assess sales leads, ask questions, build relationships and make the right decisions, you're going to miss out on a lot of good sales opportunities and you'll end up passing along too many unqualified leads to your sales team.
  • Step Four: Timely Lead Follow Up: While you are sending your automated emails to advance leads into your sales funnel, your prospects may already be engaging with your competition. Why? Because if prospects are eager enough to fill out an online form, that means they probably want to speak to someone right away. Also, you're probably not the only vendor that they have contacted; a high percentage of inbound leads are being pitched by multiple vendors at the same time. So if your competition is already talking with your prospect, you may need more than just a qualification email to capture the prospect's attention by getting on the phone. Leads that do not respond to your initial automated lead nurturing process need to be called quickly, and you need to have a customized lead qualification process in place to avoid losing good sales prospects to your competitors.

Our Solution: Live Sales Lead Qualification



  • Concentrate more on your core business. Do what you do best let us handle the lead generation process.
  • Increase sales and profits. More efficient lead generation and better-qualified sales leads create bigger sales opportunities.
  • Give your business a competitive edge! You'll have a special lead generation team in your corner, drumming up a fresh pipeline of sales leads. Can your competitors say the same?
  • Save on employee turnover and training costs. Rather than hiring full-time lead generation specialists, you can outsource the costs and management hassles to us. Instead of more payroll costs, you get more qualified sales leads.
  • Control capital costs. No need to spend big money equipping your in-house team with specialized lead generation technology; we've got state of the art technology for lead generation and appointment setting, and we'll put it to good use for your organization.
  • Pay for only what you need. Instead of committing to the high overhead of an in-house lead generation staff, you can access our team of B2B lead generation experts on an as-needed basis.
  • Reduce costs per new client acquisition. Stop casting a wide net and wasting time with unqualified business leads! We'll show you a better way to get in front of motivated decision makers with more focused lead generation, better qualified sales leads and efficient appointment setting.
  • Leverage the time of your sales team. Keep your in-house sales team focused on what they do best meeting with customers and closing sales. We'll keep them supplied with a steady pipeline of new sales leads.
  • Scalability to expand or retract the size of your sales team. Scale up or scale down depending on your changing business needs.
  • Seamless representation of your company, products, and services. There are no "newbies" here we have a team of dedicated, U.S. based telemarketing lead generation agents and appointment setters who will represent your company with competence, cultural fluency and category-specific expertise.