Customer Success Story
We spoke with the Director at Project Insight, an award-winning work & project management software that centralizes all of your work, tasks, and projects into one easy to use online platform. He has worked with 3Tecsolutions dating back to 2018.
He spoke to us about the success they have seen from their bottom-of-the-funnel HQL program, and his experiences working with the 3Tecsolutions team.
How did the partnership between Project Insight and 3Tecsolutions come about?
We met with the 3Tec team in person to discuss our product and goals, which helped the team gain more insight and understanding. Within 3 months, the proportion of our leads coming from 3Tecsolutions grew from practically 0% to 5%, then up to 15% which is where it currently sits. So it’s a pretty rapid climb.
What KPIs do you use to evaluate the success of the program?
So as we’ve continued this partnership, what kind of growth have you guys seen as a business?
As a company, we’ve actually had a relatively stable bottom line over the last few years. We have actually transformed our business to be more vertical; when this happened, we were able to not only get a solid base of leads for the ICP that we had been seeking, but it was also transcending the different products that we had verticalized. So we were able to use 3Tecsolutions leads for our enterprise product, our mid-tier product, as well as our lower end freemium offering.
If a colleague were to ask for your overall impressions of 3Tecsolutions for their own business, what would your recommendation sound like?
They would greatly benefit from working with TechnologyAdvice, because not only do they take the time to really understand the business and actually field the right leads, but the lead quality is on a magnitude between 5 and 7 times better than what’s out there today. I’m looking at my forecasted sales by store right now, and for July, 3Tecsolutions is sitting at 48% of our total qualified leads generated; and over the past three years, 26% of our top line revenue has come from opportunities generated from 3Tec leads. We obviously need diversity in our lead flow to guard against shortfalls, but if we are going to use third parties, 3Tecsolutions is at the top of the list.